I been wanting to get out there and profiled people that are out there putting in work, being entrepreneurs and chasing dreams. So we created this new project called "XXTALES" XX for our crew symbol, our xSetforlifex lifestyle. Our first person to profiled is the homie Cholo Frank The Barber from South Gate. A real cool dude, every time I see him Frank always seems to be smiling and having a good time. He started talking to us about how when he came out of prison he started hanging at the barber shop around where he grew up. "I went from holding a pistol at the block to doing perms on a mannequin." Frank continues, "I needed to do something with my life and I wasn't going to work on no warehouse." That's what Frank did. Went to barber school and create a new avenue for himself. In doing that he became Cholo Frank The Barber.
You can visit Cholo Frank The Barber at The Chop Shop Barber Shop located at: 4308 Firestone Blvd, South Gate, CA 90280
This is our second part to our Spring 2017 Look book starring hip hop artist Kruk One. In this video we are showcasing the "Stay Fly and Never Die" and our playful "Dropping Bombs" in Long Sleeve and Short sleeve. We can't also forget our brand new "Retro" OE snapback. We called it "Retro" because the logo is inspired by the old school baseball mascot logos. Check out the video and add the new designs to your collection.
This Spring 2017 we got inspired by everything that made us who we are. We went back to our roots and invoke our the street culture that we grew up on. Remember those times when you chilled with the big homies while that track by The Animals playing in the background, "Oh lord please don't let me be misunderstood". Then the OG would tell you, "Around here, loyalty is everything." Those little memories that some of us have experienced are what made us into the men and women that we are today. We thank the older generation that gave us knowledge about 'the business' and thought us how to survive. This is our spring collection, inspired by the symbols and rules that made us who we are today.
In lieu just shooting Karen for our look book, we felt it only right to have some fun and shoot some playful images in our amazing location. I'm really in love with this set and i hope you all are as well. Thanks to Sam for the assistance and to Dahlia for the stylezzzzzz. -Kast